An International Creative Studio
Atelier Pod is an international architecture and interior design studio founded by Lotfi Sidirahal and specialized in luxury and high-end projects in the fields of retail, residential and hospitality.
An Immersive approach
Contemporary art and experimentation, being the Pillars of POD, it lead to the establishment of a creative agency oriented on concepts and user oriented experience. The innovative approach challenging the design field’s many limitations, and the profound understanding of the luxury brands universe, allowed the team to be sought after by prestigious brands such as Accor, Fairmont Raffles, Four Seasons, Marriott, Kenzo, Armani,…, to each of which the studio insures signature works in accordance with their brand image, local context, and an everlasting guest experience.
The beginning : Pod started in Paris as a design lab.
A hollistic experimental vision...
The emergence of new technologies of comunication at the beginning of the century pushed the creation of the "POD" Lab in 1999 in Paris to start several studies and experiments on the becoming of the relationship between the contemporary individual and his or her immediate environment, by approaching space design under several angles: arts, design, architecture, urban planning.
Pod’s early works mark art critics and exhibited
in presitigious museums
An early exhibition in 2000 at Monaco’s Grimaldi Forum draws critic’s attention, most notably by the prestigious Vitra Design Museum, the historical first design museum in Europe and property of the legendary Vitra editor, awarding POD an invitation to participate in the Berlin « Blow up » Exhibition in 2001. Following Berlin, the studio gains further momentum, as the prospective character expressed by the early works draws more attention; Vitra reaches out again for the 2002 exhibition « Living in Motion ». This further exposure urges a growing number of contemporary art and architecture museums to have Pod’s works on display, most notably the Fundacion Canal à Madrid, Graz Art museum, the ICA in Boston, and Hangaram Museum in Seoul to name a few.
Disrupting the world of luxury
The early works not only attracted the attention of art critics who invited “Pod” to exhibit in various museums around the world, but also quickly drew the attention of the world of luxury that soon began to engage Lotfi Sidirahal to create visionary experiences. First collaborations with luxury retail brands such as Kenzo, Clarins and Armani, and then with prestigious hotel chains such as Ananatara, Four Seasons, Fairmont Raffles, etc … This is how the Atelier Pod agency was developped to meet the specific demands of the luxury market in the fields of retail, luxury hotels and high end residential, while preserving their forward-looking and innovative approach that anticipates changing lifestyles.
International recognition
The studio was nominated at the « Premio Borromini Awards » in Rome, among the 40 best architects under 40, and was published in the book « New Generation of International Architecture » by Skira Editions. The firm was also awarded a number of prizes, among which the Golden prize at the Milan « A design Awards » in architecture and interior design, and the prestigious Versailles Prize at Unesco Paris.
